This video on the rebranding of W Magazine reminds me of why I began working in print years ago. The creative process behind addressing an audience in one issue is a beautiful, stressful and involved process. I miss working closely with printed mediums on a daily basis. Cheers to W and Editor in Cheif Stefano Tonchi for doing such a great job with an iconic staple in the print and fashion world.
VIEW THE VIDEO HERE
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