IKEA released 100 cats into a London store for their new commercial. Mother London is the agency responsible for this part of the campaign. If you've ever been to an IKEA you'll recognize a bit of personified and anthropomorphic cat behavior. It has viral written all over it. I saw this posted on AdFreak and heard about it on NPR this morning. Youtube is already overloaded with cute cats and I can't begin to imagine the play this is going to get. Watch the making of below and the ad here.
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